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team livejournal?

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December 1st, 2005 | 11:19 pm
posted by: stoneself in aidslifecycle

anyone want to start an alc fundraising team?

think the people at livejournal would sponsor us?

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Comments {10}

My lady of the Various Sorrows

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from: missmorte
date: December 2nd, 2005 07:24 am (UTC)

I tried to get them to sponsor my team a couple years back and didn't hear much of anything back.

My hosting company however donates to us each year. *shrug* asking can never hurt, right?

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peter k

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from: stoneself
date: December 2nd, 2005 07:25 am (UTC)

i have a friend who might know some of the people on the lj. i'll check with her.

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Jamison

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from: jamisononfire
date: December 2nd, 2005 05:25 pm (UTC)

Well...

Seeing that I work at LiveJournal (the parent company is named Six Apart) you have at least one person who can help.

I feel I should put a disclaimer on this that I'm on the design team and don't know if the company would even consider it (we might seem like a big company, but we are really small and keep a very tight budget), but if you are serious and want to do this I'll ask.

I can tell you for sure that the entire office is supportive of the AIDS/LifeCycle, about half my donations came from my coworkers and our engineering manager ydnar rode in ALC3 and wore his t-shirt yesterday for World AIDS Day. The CEO and President have both already made personal donations, so if they can't sponsor an LJ team it won't be because they aren't supportive.

Please keep the discussion going, I've already suggested we make cycling jerseys and maybe that's a way to fundraise and promote the event: LJ-ALC cycling jerseys in the gift shop with proceeds going to the team. Thoughts?

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peter k

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from: stoneself
date: December 2nd, 2005 07:35 pm (UTC)

team livejournal? (or six-apart?)

think lj might do a corporate donation to a team?

not to be too greedy, and jersey's sounds cool with proceeds to the team would be cool.

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Jamison

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from: jamisononfire
date: December 2nd, 2005 07:42 pm (UTC)

I would think we'd want to be Team LiveJournal (Six Apart is the company, LiveJournal is what we're using)

I mentioned the team sponsorship idea to a couple people here and they're interested. At the very least, this community has been comped a permanent (paid) account.

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My lady of the Various Sorrows

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from: missmorte
date: December 2nd, 2005 07:49 pm (UTC)

just got notification of that. Sweet!

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peter k

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from: stoneself
date: December 2nd, 2005 09:05 pm (UTC)

awesome

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Jamison

What would Team LiveJournal look like?

from: jamisononfire
date: December 3rd, 2005 01:03 am (UTC)

ljkrissy really liked the idea of Team LiveJournal and wanted to know more about what sponsoring a team would involve. I said we'd really need to discuss that amongst ourselves, but mentioned my idea to sell jerseys in the gift shop and she suggested we could also do team t-shirts and water bottles as well. She also offered to put the community on lj_spotlight, which I said would be great, but after the holidays when people have some money to donate.

I was almost part of a team this year and I found out a bit about how official ALC teams work. When a team registers, they get a team number and any donations made to the team get split between all registered members of the team at the time of the donation and that portion is added to your individual goal. Once you join a team, you can't leave it and I'm pretty sure you can't be on more than one team.

That's if the team was officially registered. Unofficially things could work pretty much the same dividing the funds among the team members on here (maybe holding the funds until a month before the ride, then just dividing them equally, we'd need to decide early what gets considered a member)

What we actually ask for from my company is another matter. Like I said we're a start up and money is tight which is why I suggested selling Team-JL merchandise and donating the proceeds, which could be worth a lot more than any flat donation the company can afford (plus it helps spread the ALC message to a much larger audience)

What does everyone think?

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peter k

Re: What would Team LiveJournal look like?

from: stoneself
date: December 3rd, 2005 05:52 am (UTC)

yes, if you join a team you can't join another team (officially).

let's talk to our respective cycle buddies and/or directors and see if anyone else has done something like this and see what worked for them?

i like the idea of an official alc registered group, but i'm fixed on it. however, if we were lj_spotlighted, it might be good to have an official alc url to direct people to.

it looks like we have at least until after new year's.

making jersey's might be expensive. i don't remember what the cost would be.

anyhow when my team from alc2 was talking about jersey, one of the ideas is that some business(es) would sponsor the team, and we'd wear the jersey on the ride. that way people could see who the cool supportive businesses were. i believe under that model, space on the jerseys were given to a business based on donations. please note, i have no idea how this actually works. this is in line with one of the tips from the alc fundraising webpage "Offer to wear their name on your t-shirt in exchange for a donation."

would having lj make team lj jerseys to sell work? would they be general jerseys that any lj user who is also a bicyclist would want to get? or would they be alc specific?

other fundraising ideas:
- lj could donate some paid or permanent accounts which team lj could use for fundraising?
- there is some computer access during the ride, is there some synergy that could be found between lj and alc in this area?
- is there could lj use that team lj could provide and could justify as a marketing expense?
- what does lj do other'n journaling and photo galleris that would be "free" for them to donate, but that team lj could use in an auction or as an incentive for donations from our friends?

more ideas taken/adapted from the alc webpage:
- Approach clients, vendors, anyone else your company does business with (make sure it's OK with the boss!).
- Computer Screen Savers - Create an AIDS/LifeCycle Screen Saver and send it to everyone in your company! A gentle reminder is a good reminder! (ok lj doesn't do screen savers, but may along the lines of lj_spotlight lj could do something to increase the team's visibility)

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Jamison

Re: What would Team LiveJournal look like?

from: jamisononfire
date: December 3rd, 2005 08:53 am (UTC)

I looked at Jerseys a little while ago for something else and the Voler jerseys the ALC uses can run as little as $40 I think with a large enough order and depending on how many or custom colors are used.

Just as you can buy the same Team Discovery Channel, T-Mobile, etc... cycling jerseys from Le Tour, do the same thing with team LJ jerseys, sell them on the gift shop to anyone who wants one and the proceeds could go to the team fund. That allows for a bigger batch at a better price so more money can go to the fundraising, and people do buy the logo merchandise on the store, so why not a LiveJournal jersey too?

The ALC is (understandably) very protective of their logo and brand identity and will not allow it's use on items to be sold. We can use the logo for any fundraising and thank-you items, but not for anything that is to be sold. (They've also got obligations to their sponsors about branding)

There are ways around that which avoid using the ALC logo, perhaps just put a team logo and a subtitle like "Riding to end AIDS in the AIDS/LifeCycle", only better worded than that in just a regular non-logo font.

I don't think there'd be any problem getting paid accounts for team members (rynfitz made the community a permanent account the minute he found out about it) and mobile posting via cell phone text messages is already a feature of LJ for posting during the ride. I'm sure we could get plenty of merchandise to auction off. Maybe we could even get a donation to the team fund as an item in the gift shop. I don't know what my company can offer, but they're interested and I think from working here that even small things are going to add up with the 8+ million LJ users.

I've created a number of Mac OS X slideshow screensavers from photos (they make nice gifts), it's little more than dragging photos into a folder so I'll post a tutorial or link to one soon.

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